You can have the best product on the market, a slick interface, and a strong acquisition engine. But if no one’s talking about your brand, you’re playing a lonely game. In the world of iGaming, strategic communication and public relations aren’t about shouting the loudest. It’s about building trust in an industry where skepticism is baked into the player experience. It’s about reputation that doesn’t just follow you, it opens doors. So let’s clear something up: PR is not a luxury. It’s part of your tech stack.

You’ve got a flashy affiliate page. A tracking link generator. A decent rev-share offer. And maybe even a fancy name like “Elite Partner Zone.” But let’s be honest, none of that matters if affiliates aren’t promoting you. In the iGaming world, affiliate marketing is often treated like a checkbox. “Yes, we have a program.” The real question is: Is anyone actually using it? Let’s dive into why that gap exists, and how smart operators are closing it.